The Conception, Birth & Growth of Homegrown + Permascaping

A detailed timeline of our story and milestones so far.

I (Jérémy) discover regenerative agriculture & start transforming my Gilbert home’s massive lawn into farmable space instead, and begin mowing my Gilbert neighbors’ lawns for free to obtain their clippings and compost them in my backyard. I name the project

I become compelled by the importance of soil health thanks to Sadhguru’s Save Soil movement, and decide to niche my career into permaculture, ending my previous product & marketing consulting work.

I begin creating lots of Instagram reels around gardening, sustainable living, .

I moderate the first permaculture Higher Self Chat, and meet the founders of local organizations like Galaxy Gardens and Project Roots, officially beginning my journey networking into this amazing community!

I collaborate with ThisSongPlantsTrees.com, a project donating audio stream revenue to reforestation, and create the French version of the track:

I order the first fruit trees for my property via S & J Farms, a local family running a buyer’s club to get cheaper fruit trees for everyone.

My friend & prior client Michael Houston, a highly gifted local entrepreneur, helps me refine my vision for an app & gig economy-style service for neighborhood gardeners to trade/share their produce with one another.

On January 17, I wake up with the word HOMEGROWN glowing like a neon sign across my subconscious, and officially incorporate Homegrown Foods that day at Peixoto Coffee in Gilbert.

A week or so later, I’m sharing this with my friend Suzy, who points at the loaded citrus trees in front of us and opens my eyes to an even better wedge: citrus, the lowest hanging fruit in Phoenix, an opportunity ripe for the picking.

I print out some initial flyers, and start going door-to-door in Mesa offering to buy people’s citrus. Little did I know, some of these same people would soon be paying me to harvest it for them. 😅

I first tried a DoorDash-style model where someone could place an online order and we would dispatch someone to go pick it locally, but quickly learned that this method A) took far too many resources, and B) was highly inconvenient to tree owners. We learned it was much better to harvest bins full at one time, and distribute the fruit as quickly as possible.

In July and August, we turned our attention to local desert food sources (see

I learned from her & other local desert food experts about ironwood beans, palo verde beans, and cactus fruit.

I learned how to harvest prickly pear fruit, and juice it into a liquid superfood.

I also sold my Gilbert home and moved to a rental casita on a Phoenix flood-irrigated property, to live more centrally and reduce my commute times drastically.

I started exploring flood irrigation more seriously, and confirmed these propereties are a HIGHLY underutilized asset in local food system.

This led me to launch Permascaping.com, a permaculture landscaping service, with a focus on flood irrigated properties and a vision for evolving the landscaping industry to operate regeneratively.

Homegrown Foods obtains its 501(c)(3) public charity status from the IRS, and can officially offer tax write offs for qualifying contributions!

We begin exploring land investing & revitalization through public/private partnerships with government agencies and developers, to expand our impact and contribute to the growing market opportunity of people buying land to homestead.

Thanks for reading! You can follow our journey and connect with us on the social media platforms linked below, or say hi via email.